Since 1896, Fidelity Life has been focused on helping everyday families get life insurance. By designing a broad range of products, we work to meet your needs as your life and circumstances change. We seek to make life better for customers and their beneficiaries; and employers and their families.
Why Fidelity Life?
Fidelity Life has a history of innovation and bringing to market patented life insurance solutions to make it easier for consumers to obtain life insurance and enhance the value of their coverage. In 2007, it developed LifeTime Benefit Term (LBT), an innovative product for the voluntary worksite market that provides guaranteed coverage through age 120 at a much lower cost than other solutions.
In 2011, Fidelity Life was issued a U.S. patent on LBT based on its unique combination of funding techniques delivering guaranteed coverage and competitive benefits for employees purchasing life insurance through the workplace.
The unique and popular patented design of the LBT product is positioned to meet the growing demand for worksite permanent life insurance with long-term care benefits. Fidelity Life works with select distribution partners in delivering LBT through their employee benefits portfolio.
Working with you for life
Fidelity Life is part of iA Financial Group
- You are between the ages of 50-85.
- You are interested in coverage amounts between $5,000 and $40,000.
- You are looking to lessen the burden of expenses from medical and funeral costs or credit card debt.
Fidelity Life is part of iA Financial Group
- More the 5 million clients
- Over $259.4 billion of assets under management and administration
- More than 10 thousand employees
In June 2024, iA American Holdings, Inc., a subsidiary of iA Financial Corporation, Inc., completed its acquisition of Vericity, the parent company of Fidelity Life.
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the US. Founded in 1892, it is an important Canadian public company.
About iA Financial Group
Brand promise and vision
iAFinancial Group is invested in products and services that are adapted to our clients’ needs, in our customer service and in our employees’ development and our relationships with our distributors.
